I’m happy to give away—for free—our Digital Marketing & Social Media Audit, the same one we send to businesses of all sizes, from solo entrepreneurs to large corporations with dedicated marketing teams. 🚀
digital marketing audit
This audit is the result of nearly two decades of experience, outlining what actually works in digital marketing. Whether you’re a one-man show or an auto dealership with a 10-person marketing team, this audit helps gauge your team’s performance and determine if they have their finger on the pulse of today’s digital landscape.
At Platinum Reputations, we’ve seen firsthand how marketing teams—both in-house and freelance—can become complacent, failing to stay on the cutting edge of technology. In most cases, leadership has no idea that their marketing division is drastically behind the times.
As we continue working with large corporations with internal marketing teams, we’ve found this audit to be a powerful tool to reignite creativity, uncover blind spots, and spark innovation within these divisions. It’s a great resource for ensuring your marketing strategy remains modern, competitive, and effective.
📩 Grab the audit, use it, edit it, and make it your own. If you need help optimizing your marketing efforts, I’m here for you! You don’t have to DM me for it or fill out a form or funnel, you can find it here no strings attached. I hope you find it helpful!
– Nick
MarketingAudit SocialMediaStrategy DigitalMarketing PlatinumReputations MarketingSuccess AI MarketingInnovation
Social Media & Digital Marketing Audit Form
1. General Social Media Presence
What platforms are you currently active on? (Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, YouTube, etc.)
How frequently do you post on each platform?
Do you use any scheduling tools? If so, which ones?
Do you have a content calendar in place?
Who is responsible for content creation, posting, and engagement?
2. Target Audience & Demographics
Who is your primary target audience? (Age, gender, income level, interests, location)
Do you have different audiences for X vs. X ?
What type of customers engage most with your social media content?
What are the key buying motivations for your customers?
3. Content Strategy
What types of content do you post? (Product showcases, educational content, testimonials, behind-the-scenes, employee spotlights, etc.)
What content performs best? (High engagement, conversions, reach, etc.)
What content struggles to perform?
Are you leveraging user-generated content or influencer collaborations?
How do you currently source and create content (in-house, agency, UGC)?
Do you have brand guidelines for social media?
4. AI & Automation
Are you currently using AI tools for content creation, social media management, or analytics?
If yes, which AI tools or Large Language Models (LLMs) are you using? (ChatGPT, Claude, Deep Seek, Grok, Jasper, Copy.ai, MidJourney, etc.)
How are you integrating AI into your workflow? (Content generation, image creation, social media automation, customer support, etc.)
Have you seen improvements or challenges with AI implementation?
Are you using a CRM program or something like Vendasta, Hubspot, High Level, etc.?
Have you explored using blockchain technologies or cryptocurrencies in your strategy? Would it fit and benefit your business?
Are you currently using AI tools for content creation, social media management, or analytics?
How are you integrating AI into your workflow? (Content generation, image creation, social media automation, customer support, etc.)
Have you seen improvements or challenges with AI implementation?
5. Advertising & Paid Strategy
Do you run paid ads on social media? If so, which platforms?
What budget is allocated monthly for social media ads?
What are the primary goals of your paid campaigns? (Lead generation, brand awareness, engagement, website traffic, etc.)
Do you use remarketing strategies?
Have you seen success with paid ads? What KPIs do you measure?
6. Engagement & Community Management
How do you currently engage with your audience? (Replies, DMs, comments)
What is your response time for customer messages and inquiries?
Do you have a strategy for handling negative comments or reviews?
How do you encourage interaction on your posts?
7. Review Management & User-Generated Testimonials
I see that you are actively responding to reviews. Do you have a structured review generation strategy?
How do you encourage satisfied customers to leave reviews?
Do you focus on collecting user-generated customer testimonials?
Are you leveraging video testimonials or customer spotlights?
Do you use any tools or platforms to automate or streamline review requests?
8. SEO & Website Integration
How does social media drive traffic to your website?
Are you utilizing blog content, landing pages, or lead magnets in your strategy?
Do you track conversions from social media? (UTM parameters, Google Analytics, etc.)
9. Competitor Analysis & Inspiration
Who do you see as your top competitors in social media marketing?
What brands (inside or outside your industry) inspire your social media approach?
Have you performed a competitive analysis recently?
10. Challenges & Goals
What are the biggest challenges you’re facing with social media and digital marketing?
What specific areas do you need help with? (Content, strategy, engagement, ads, analytics)
What are your short-term and long-term social media goals?
Thank you for filling out this form! Your insights will help us develop a customized strategy to enhance your digital marketing efforts.