There are a few statistics related to SMS review generation that may be useful to consider:
- SMS has a high open rate: According to a study by Epsilon, SMS has a 98% open rate, meaning that almost all text messages are
opened and read by their recipients. This is significantly higher than the open rates of other forms of communication, such as email (20% open rate on average) and direct mail (3% open rate on average). - SMS has a high response rate: In addition to a high open rate, SMS also has a high response rate. A study by Mobile Marketing Association found that SMS has a 45% response rate, compared to just 6% for email. This makes SMS an effective method for reaching customers and encouraging them to take action.
- SMS is convenient for customers: Many customers prefer SMS as a means of communication because it is quick and convenient. A study by Twilio found that 88% of consumers prefer SMS for communication with businesses, and 77% of consumers prefer SMS over other methods for receiving important information.
- SMS is a cost-effective method: SMS is generally less expensive than other forms of marketing, such as direct mail or paid advertising. This makes it a cost-effective option for businesses looking to generate reviews.
opened and read by their recipients. This is significantly higher than the open rates of other forms of communication, such as email (20% open rate on average) and direct mail (3% open rate on average).Overall, SMS is a powerful tool for review generation due to its high open and response rates, convenience for customers, and cost-effectiveness. Platinum Reputations has a proven and effective solution if you would like to implement SMS Review Generation into your digital marketing efforts. Contact us for more information.